Care by Volvo

Volvo Cars is inventing a new model of car access with the launch of the new Volvo XC40 and the new ‘Care by Volvo’ subscription service. This will make having a car as transparent, easy and hassle free as having a phone: a national, ready-negotiated monthly fee, combined with getting a new car every 24 months.

The Challenge:

Care by Volvo is a concept that will develop and expand over time. The central focus is on offering customers convenient access to the sense of freedom a car is meant to deliver.

The aim with Care by Volvo is to provide Volvo customers with a transparent, premium car user experience. With a fixed monthly payment, Volvo Cars provides a truly customer-focused alternative to the traditional purchase or leasing.

The Solution:

Volvo launched Care by Volvo, a mobile-first car subscription service designed to simplify vehicle ownership. Through a seamless app experience available on major app stores, users can browse, subscribe, and manage their Volvo—all from their phones.

The service offers:

• A fixed, transparent monthly fee

• No long-term commitments or hidden costs

• A new Volvo vehicle delivered every 24 months

• Full coverage: maintenance, insurance, roadside assistance, and more

• On-demand access to premium support and flexible upgrades

This approach transforms car access into a modern, frictionless experience—mirroring the ease of mobile subscription models in tech and lifestyle sectors.

The Result:

Adoption Surge: Early app adoption saw strong engagement among urban, tech-savvy professionals looking for flexibility over ownership.

Customer Satisfaction: Increased satisfaction scores driven by convenience, transparency, and premium service integration.

Brand Perception: Strengthened Volvo’s positioning as a forward-thinking, customer-centric brand in the mobility space.

Digital Ecosystem Growth: The app became a hub for future Volvo services—unlocking new customer touchpoints and subscription-based revenue streams.