Chill Pill - Your favourite flavor of the 90s

Branding & Visual Identity of an Ice cream company that promote mental well being and simple joys through – good ice cream flavours.

The Challenge:

Chill Pill wanted to re-design their whole look and feel, as well as re position their branding to raise awareness for mental well being and simple joys through your good old ice cream.

The Solution:

Inspired by our own experience of mental health crisis, we want to be able to  help people go through these tough times and be someone/something that could bring happiness and give hope that things will change and get better.

From looking at cheerful and vibrant colors, hearing your favourite 90s music or any nostalgic songs from your childhood, and tasting the cool and rich ice cream flavours we hope to also provide comfort, calm the mind and exude joy – and remind everyone that it is still a beautiful life, despite the chaos in their minds.