Pernod Ricard - Ignite your vibe
Happy Hour should be, well, happy. Picking that perfect first drink to start with lays the foundation for the Vibe of the night.
Art Directorr: Paolo Escueta
Creative Director: Herbert Prajaja
Lead Designer: Paolo Escueta
Retouch artists: Wenkang, TingTing, Kris Tan
Category:
Key Visuals & POSM accross Singapore
Release date:
Mar 15, 2025
Client:
Pernod Ricard
We drew inspiration from the logo’s circular form and its radiating lines to capture the essence of the experience. The expanding pattern symbolizes the joy and warmth that spreads from that first sip—the mood, the emotion, the vibrant energy we associate with the start of a perfect drink.
The Challenge:
Convince And Convert Those Drinking Non-PRS Brands Across Bonding And Connecting Needs Within Social Occasions To Switch To One Of Our Mixed Drinks.
The Solution:
Capturing happy hour in the best Vibe: Our audience owns the narrative with zest & vibes with life on their terms. We portray Pernod Ricard drinkers as: passionate, expressive, fun, and authentic.
Don’t drink your feelings; drink with Vibes: We are not here for mindless drinking. *coughbeercough* We want our drinks not just to provide experiences, but be the vibe. Drinks that leave you excited, not bloated.
The Result:
Pernod Ricard saw a 60% increase in sales, improved user engagement, and a boost in organic traffic due to better search rankings.
