Louis Vuitton - Septarchy
a surreal luxury campaign by Louis Vuitton × The Septarchy, featuring a mythical serpent adorned in the LV monogram, coiled within a lush, enchanted jungle. Blending high fashion with mysticism, the campaign explores the tension between primal power and refined elegance—where nature, magic, and couture converge in a world of dark beauty.
Art Director: Isabel Fang
Creative Director: Paolo Escueta
Digital Artist: Paolo Escueta
Category:
Key Visuals & Conceptual art
Release date:
Mar 15, 2025
Client:
LV x Septarchy
The surreal scene evokes mysticism and power, as if the serpent is both guardian and symbol of ancient opulence. The atmosphere is thick with magic—fogged light filtering through jungle canopies, exotic flowers blooming wildly around it. This is the intersection of high fashion and dark ritual.
The Challenge:
Reimagine Louis Vuitton in a narrative-driven, high-concept fantasy space that speaks to younger, art-forward audiences while preserving luxury appeal.
The Solution:
Created "VENOM & VIRTUE" a deeply symbolic, visually striking campaign centered on a surreal creature that bridges mythology, nature, and high fashion. The collaboration with The Septarchy unlocks a fictional world that enhances Louis Vuitton's mystique.
The Result:
An iconic concept that generates conversation, inspires editorial shoots, attracts artists and collectors, and extends LV’s influence beyond fashion into myth-making.
