Nike - Run your dream

The team developed “Run Your Dream”, a surreal visual concept where the runner is immersed in a dreamlike world—literally running through clouds of cotton candy.

The Challenge:

Nike wanted to launch a visually striking campaign that inspires people to chase their dreams through running—but in a way that felt fresh, imaginative, and emotionally resonant. The challenge was to break away from typical athletic visuals and create a concept that blends aspiration with fantasy, while staying true to Nike’s empowering message.

The Solution:

A stunning piece of concept art featuring a lone runner surrounded by surreal pink and blue cotton candy clouds. The soft, whimsical environment symbolizes freedom, imagination, and personal transformation, reframing running as a journey through one’s dreams rather than a physical challenge.

This dreamlike approach allowed the brand to connect emotionally with audiences—especially younger runners—by emphasizing inner motivation, not just performance.

The Result:

The campaign delivered a refreshing and emotionally resonant take on athleticism:

• The KV stood out across digital, retail, and OOH placements for its unique visual identity.

• Generated strong engagement on social media, sparking conversations around personal goals and dream chasing.

• Reinforced Nike’s brand as not just a performance brand, but a catalyst for personal inspiration and creative expression.